This is a small business owned by Judy and Daryl Ford, specialising in hand made stainless steel and black iron (wrought iron) curtain poles.
A successful supplier to John Lewis with their own unique patented designs for flexible bay window poles, they decided to improve their direct sales as John Lewis started producing their own lines of inferior imported products.
The site was completely redesigned away from their earlier one based on a standard shopping engine system. The redesign was to enable three main things;
- Allow Judy and Daryl edit and add site content via a browser
- Integrate with Flickr to allow images to be quickly added and removed
- Redesigned to improve their placement on Google for critical terms such as ‘hand made steel curtain poles’.
- Provide Judy and Daryl with instant access to statistics on visitors and trends
